Brian Lai

Breathwork & Human Performance Coach
Founder, Primal Breathwork
PrimalBW.com
Contact: brian@primalbw.com

About Brian

Brian Lai is a breathwork and human performance coach in Asia and the founder of Primal Breathwork. Originally from Australia, he helps individuals and organisations optimise their mental and physical state, build resilience, and perform at their best by combining modern science with time-tested practices from around the world.

His journey began as a personal search for recovery from anxiety, burnout, and mental health challenges, which led him to study meditation, breathwork, and human potential deeply. In 2016, Brian trained directly with Wim Hof and became Asia’s first certified instructor in the Wim Hof Method. Since then, he has continued learning from leading experts across modalities, including Dan Brulé, Patrick McKeown, XPT, Karl Dawson, Bob Proctor, as well as Buddhist monks, mystics, and saints of the East.

Brian has trained in multiple breathwork modalities, meditation, EFT, Matrix Reimprinting, and practical applications of the law of attraction, integrating these tools into a grounded, structured framework that helps people regulate their state, shift limiting beliefs, and create meaningful outcomes.

Expertise & Approach

Breathwork specialist
Optimising mental and physical state for peak performance
State regulation and resilience training
Shifting limiting beliefs and behavioural patterns
Trauma processing and past experience integration
Applying principles of the law of attraction as a practical, science-informed framework
Integrating breathwork with time-tested practices and modern performance science

Brian bridges practical science with ancient practices to create a grounded approach that fosters lasting change in both life and performance.